Work That
Moves the Needle

Go-to-Market

• Pre-order strategy: conversion targets, timeline, and benefit-led creative
• Marketing agency evaluation, briefing, and accountability
• Freight, certification, and retail open-to-buy timing

Fundraising

• Supporting $4–5M capital raise
• Investor pitch development
• R&D grant scoping (patents filed AU, US, UK, Canada)
• 18-month post-raise financial model

Business Operations

• Systems and process documentation
• ERP evaluation
• APAC hiring push for key roles
• AI tool development

APAC Market Development

• Dormant regional entity reactivation
• Tech sector BD — pipeline from network
• In-market visit to kick off next expansion phase

HI4AI — Human Intelligence for AI

• Shaping an AI advisory offer for enterprise clients
• Three-phase model: consultative, workshop, sustainment
• Core question: what relationship do you want to have with AI?

What We Did

• Leadership team AI primer — aligning on what AI can and can't do
• Microsoft Copilot training: prompt engineering for real output
• 3–4 priority use cases identified: sales comms, knowledge management
• Implementation sprint from awareness to adoption