Senior operator. Real markets. Real results.
Australian technology companies with strong domestic product-market fit consistently underperform when expanding into APAC. Not because the markets aren't there, but because they treat expansion as a hiring decision instead of an engineering problem. They find a country manager, pick a market, and hope for the best.
That's not a strategy. That's a bet.
Engineered Growth is the alternative: build the operating model first, then scale people into a system that already works. Design the forecasting, the channel economics, the partner frameworks, the incentive structures — then hire into something that's already proven.
It's how Google built a top-5 global devices market in ANZ from zero. It's systems thinking applied to market entry.
Australian companies expanding into APAC
Technology companies that have product-market fit domestically and are at the inflection point where APAC is the next obvious growth lever — but haven't built the operating model to capture it yet.
US/UK companies entering Australia and APAC
SaaS scaleups ($10–50M ARR) using Australia as their APAC landing point. They need local channel strategy, partner development, and market activation.
Qualifying Signals
You're probably a fit if:
Fractional GTM Leadership
Embedded go-to-market design and execution, typically 1–3 days per week. Not a strategy deck — operating model design and real execution.
Learn More →Executive Coaching
Leadership and team effectiveness coaching for senior operators. Grounded in 12 years of Google APAC experience, not just a credential.
Learn More →Advisory & Board Seats
Strategic governance and commercial advisory for technology company boards. AICD qualified, current NED at Nisient.
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